China's livestream shopping industry is confronting slower growth and the rise of AI hosts, with platforms like Douyin banning fully AI-generated streams and requiring disclosure of digital presenters. Top host Li Jiaqi, known as the "Lipstick King," argues AI cannot replace human hosts, calling the two complementary as brands prioritize profitability over discount-driven models.
China's Lipstick King Says AI Won't Replace Human Hosts
Source: Reuters