Indian luxury car buyers are spending tens of lakhs above sticker price on bespoke paint, interiors and individual details, with bills sometimes matching the car's cost. Mercedes-Benz, BMW, JLR and Audi report rising demand driven by wealth and younger buyers. Mercedes says personalisation averages Rs 50 lakh, while BMW cites up to 60-70% of vehicle value.
Luxury car buyers in India spend lakhs on personalisation
Source: Moneycontrol