UK PM Andy Burnham goes all-in on TikTok style

New British Prime Minister Andy Burnham has adopted a social media strategy heavily inspired by New York Mayor Zohran Mamdani, posting vertical policy videos, memes, and influencer collaborations on TikTok. His team's approach marks a shift from predecessor Keir Starmer's buttoned-up communications. A video announcing VAT cuts on energy bills, mimicking Mamdani's camera tap, garnered over 1 million views. Burnham's TikTok presence aims to build national appeal beyond his northern England base.