Shein founder Sky Xu steps into spotlight with HK listing

Shein's draft prospectus for a Hong Kong IPO, published Sunday, reveals details about reclusive founder Sky Xu, 42, who has served as chairman and CEO since inception. Xu, who founded Shein in 2008, moved its headquarters to Singapore in 2022 to distance from China. Staying under the radar may be strategic to avoid regulatory crackdown akin to Jack Ma's experience.