PVR Inox launches Smart Cinemas for Tier III cities

PVR INOX, India's largest cinema exhibition company, unveiled PVR INOX SMART Cinemas, an affordable premium format for Tier III cities, with ticket prices about 35% lower. The company has signed six additional properties for delivery over nine months. Each screen costs up to ₹1.9 crore versus the usual ₹3–3.5 crore, achieved through smaller spaces, no kitchens, and revenue-share deals with developers.