Modi, Rahul Gandhi court Gen Z on Instagram

Prime Minister Narendra Modi and Leader of Opposition Rahul Gandhi are using Instagram to engage young voters, with Modi posting a GRWM-style Reel promoting handloom products ahead of National Handloom Day and Gandhi inviting students to an 'Ask Me Anything' session. The outreach reflects a broader shift in political communication, as youth-led protests over exam paper leaks highlighted Instagram's mobilizing power.