Luxury hotel chains invest big in India's wellness boom

Indian luxury hotel chains are ramping up investments in wellness tourism, a segment growing as travelers spend more on health-focused stays. The Oberoi Group's EIH partnered with Bhartiya Hospitality to launch 20 ultra-luxury lifestyle resorts in India and abroad, while IHCL plans to expand its Atmantan brand with new wellness centers. Industry experts note wellness tourists stay longer and generate higher profit margins, prompting developers to integrate wellness facilities into new projects.