Burgers are becoming a fast-food battleground in China as budget-conscious diners and smaller households drive demand. Yum China's Pizza Hut Burger Bar has expanded to over 200 outlets in six months, while Five Guys drew two-hour queues in Beijing and Wendy's plans 1,000 franchised sites. The Western fast-food market is projected to reach $87 billion by 2027.
Global brands race to tap China's booming burger market
Source: Reuters