Viral bad animation film Niu Lai becomes China box office hit

Niu Lai, a low-budget Chinese animation film mocked for its poor graphics and confusing plot, has become a surprise box office hit after going viral. It grossed just 7,705 yuan in its first 10 days but has since earned over 11.4 million yuan, competing with Hollywood blockbusters. Social media users ironically praise its 'hand-crafted' quality, while some cinemas added screenings despite state media criticism.