Connected TV (CTV) is expanding rapidly in India, with growth led by small towns and rural areas, according to a joint report by WPP Media, The Trade Desk, and Ormax Media. India now has 62-65 million CTV households and 207 million viewers, with audiences tripling since 2022. Non-metro regions account for the majority of viewers, with rural growth at 110%.
Small towns drive India's connected TV growth
Source: Economic Times