TV ad volumes fall 7% in Jan-July as digital shift continues

Television advertising volumes in India dropped 7% in January-July 2026, following a 9% decline in the same period last year, according to TAM AdEx. The decline reflects a broader shift to digital, with linear TV ad revenue falling 10.3% in 2025. Food & beverages remained the top sector, while e-commerce services saw a 10-fold surge in ad volumes.