Sunhats become essential in Athens as heat intensifies

As Europe faces stifling summer heat, sunhats have become a common sight in Athens, especially around the Acropolis, where millions of visitors endure intense midday temperatures with little shade. Hatmakers and retailers report rising sales of fedoras, baseball caps, bucket hats, and straw hats, driven by extreme heat, growing sun protection awareness, and social media trends. The Acropolis drew about 4.6 million visitors in 2025, a record year for Greek tourism.