UK MHRA backs ASA ban on oral weight-loss medicine ads

UK MHRA backs ASA ban on oral weight-loss medicine ads

The UK's MHRA has welcomed the Advertising Standards Authority's first bans on adverts promoting oral weight-loss medicines, including action against Simple Online Pharmacy and Pharmacy Online. The rulings covered unlicensed treatments and prescription-only Wegovy (semaglutide). The MHRA warned organisations breaching advertising rules could face regulatory action, stressing that stimulating consumer demand for prescription medicines is not permitted.

Source: EMJ

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