Ahead of Diwali on November 8, Indian consumers are choosing premium speakers, beauty hampers, air purifiers, designer lighting and overseas holidays over traditional mithai boxes. Sennheiser India reports double-digit festive sales growth, while Xiaomi India saw over 300 per cent year-on-year growth in air purifiers. Traditional sweets and dry fruit hampers remain popular alongside the curated gifts.
Diwali shoppers move beyond mithai to speakers, purifiers and trips
Source: Moneycontrol