Consumer durables sales surged 20-25% in value during the Navratri-Diwali period, with premium products leading demand, industry executives said as Dhanteras shopping peaked on Friday. Haier India reported 10-12% volume growth and 25-30% value growth, while Godrej saw over 50% value growth. Air conditioners led, followed by refrigerators and washing machines, though margins remain under pressure.
Premium products drive festive sales as durables grow 20-25%
Source: Moneycontrol