India's 'clipping economy' set to become Rs 1,000 crore business

India's 'clipping economy' set to become Rs 1,000 crore business

India's 'clipping economy'—where viral moments are cut from long-form videos into short clips—is becoming a professional content-distribution business, estimated to reach Rs 1,000 crore in 3-5 years. Entrepreneurs like Jaspal Singh Sindhal and Rohit Goyal have built agencies earning up to $40,000 monthly, working with top creators and brands.

Source: Moneycontrol

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