Political Parties Pay Influencers for Unlabelled Reels, Report Reveals

Political parties across India, including the BJP and Trinamool Congress, have paid social media influencers to create unlabelled promotional reels, according to a Telegraph India investigation. Payouts reportedly reached Rs 80,000 per reel during the 2026 Bengal Assembly elections, with agencies and middlemen handling outreach. All parties denied commercial exchanges when questioned in February.