Apple charges up to three times its estimated component cost for iPhone 18 Pro storage upgrades, a Wall Street Journal analysis found. The company makes an estimated $408 gross profit on the 1TB upgrade and $750 on the 2TB variant. The findings highlight how storage tiers remain a lucrative revenue source even as memory costs rise across the industry.
Apple earns up to $750 profit on iPhone 18 Pro storage upgrades
Source: Mint